Advertising

Advertising dives into the world of media, persuasion, and consumer behaviour. Through engaging non-fiction articles and real-world examples, this issue of HighWire Magazine explores how advertising works, why it's everywhere, and how it influences the choices we make. Students will gain insight into the techniques used in modern advertising campaigns and the significant economic role the industry plays. Topics such as media literacy, product placement, and branding are covered in depth, making this a vital resource for understanding the power of persuasive language and visual design. Suitable for readers aged 11+, this issue is an excellent tool for fostering critical literacy in today's media-saturated world.

Educational Benefits:

• Promotes media literacy and critical thinking.
• Teaches persuasive techniques used in advertising.
• Encourages awareness of economic and social influences in media.
• Develops analytical skills in interpreting visual and textual information.

Classroom Ideas:

• Create an advertisement for a fictional product using persuasive techniques.
• Analyse and discuss current advertisements from various media.
• Hold a class debate on ethical advertising practices.
• Investigate the cost and planning behind major advertising campaigns.

Safety & Information:

• Targeted for students aged 11+
• Measures 210mm x 297mm
• Classroom appropriate; no choking or hazardous content
• Optional teacher's guide available for extended instruction.